Trade reporting frameworks

A reference architecture for campaign review, not a locked product

Mesh publishes this page so procurement and commercial leads share vocabulary before a statement of work exists. Each block maps to optional services you can mix without buying the entire stack.

Dashboard layout

Tiles follow corridor → banner → SKU cluster hierarchy. Liquidity pacing sits adjacent to promotional intensity so finance and field marketing read the same board without duplicating slides.

Corridor pacing strip Heatbands + variance confidence Field evidence rail Photolog + checksum manifest Executive recap rail Liquidity bridge + appendix hashes

KPI hierarchy

  1. 1. Sell-out integrity (checksum-passed)
  2. 2. Promotional depth vs. plan (not only lift %)
  3. 3. Execution quality (photolog QA score)
  4. 4. Liquidity bridge variance (finance sign-off)

Evidence tagging method

Machine keys stay English for automation; reviewer UI can surface Hangul labels. Tags cascade from Channel → Objective → Retail Format → Timeline → Budget Band so filters on this site mirror how archives are stored.

Recap template samples

Steering one-pager

Headline pacing, three bullets on execution, single liquidity callout, footnote hashes.

Agency retro sheet

Photo grid with QA scores, verbatim field quotes, tagged follow-ups.

Regulator annex

Redacted gallery + clause matrix referencing cooperative policy map.