Trade reporting frameworks
A reference architecture for campaign review, not a locked product
Mesh publishes this page so procurement and commercial leads share vocabulary before a statement of work exists. Each block maps to optional services you can mix without buying the entire stack.
Dashboard layout
Tiles follow corridor → banner → SKU cluster hierarchy. Liquidity pacing sits adjacent to promotional intensity so finance and field marketing read the same board without duplicating slides.
KPI hierarchy
- 1. Sell-out integrity (checksum-passed)
- 2. Promotional depth vs. plan (not only lift %)
- 3. Execution quality (photolog QA score)
- 4. Liquidity bridge variance (finance sign-off)
Evidence tagging method
Machine keys stay English for automation; reviewer UI can surface Hangul labels. Tags cascade from Channel → Objective → Retail Format → Timeline → Budget Band so filters on this site mirror how archives are stored.
Recap template samples
Steering one-pager
Headline pacing, three bullets on execution, single liquidity callout, footnote hashes.
Agency retro sheet
Photo grid with QA scores, verbatim field quotes, tagged follow-ups.
Regulator annex
Redacted gallery + clause matrix referencing cooperative policy map.