Story
Built inside Korean modern trade chaos, not slide-deck theory
Mesh Connecto began when three reporting strategists tired of exporting the same pivot tables for dueling HQ factions. Today fourteen practitioners split time between Nowon-gu studio sessions and corridor pilots that keep evidence honest.
Principles
Evidence before adjectives
If a chart cannot trace to a file hash, it does not ship — even when deadlines hiss.
Bilingual footnotes
English steering decks carry Hangul annexes when regional committees need native nuance.
Agency parity
Creative partners get read-only evidence ladders so briefs stop contradicting finance.
Honest sparsity
We label confidence gaps, especially when rural doors thin out the dataset.
Milestones
- 2019
First Evidence Atlas delivered for a national beverage corridor audit.
- 2022
Heatbands adopted by two FMCG headquarters for quarterly steering.
- 2025
Learning Loop Retrospectives linked to client knowledge bases via Mesh tags.
Team
Fourteen practitioners rotating Data Analyst, Reporting Strategist, BI Coordinator, and Commercial Lead roles depending on engagement phase — no inflated titles.
Reporting Strategist
Haneul Byeon
Architects evidence trees for corridor activations and keeps distributor reconciliations honest.
Reporting Strategist
Rowan Ahn
Builds executive decks that survive CFO scrutiny without sanding away field nuance.
BI Coordinator
Sora Kwak
Designs capture standards for uneven lighting and stubborn chilled doors.
Commercial Lead
Noa Cheon
Maps trade spend intensity against velocity so planners argue with data, not vibes.
Reporting Strategist
Irene Bak
Translates cooperative disclosure rules into dossiers counsel can defend.
Data Analyst
Theo Ryu
Codes qualitative tags from retrospectives so planners inherit structured memory.
BI Coordinator
Dae Park
Smooths geospatial noise for sparse rural doors without hiding confidence scores.
Commercial Lead
Mira Song
Scripts POSM field visits that respect night-shift realities in urban strips.
Data Analyst
Jiwon Ha
Maintains ingest guards and checksum rituals on nightly distributor drops.
BI Coordinator
Ellis Nam
Connects DAM metadata hooks to Mesh taxonomy without breaking creative workflows.
Commercial Lead
Yuri Cho
Aligns revenue management exports with storytelling layers for steering forums.
Data Analyst
Sena Oh
Stress-tests dashboard tiles with real audit interruptions from last-mile teams.
Reporting Strategist
Maru Kim
Facilitates bilingual appendices when Tokyo partners join Seoul retrospectives.
BI Coordinator
Nari Lee
Keeps webhook digests quiet enough for reps yet loud enough for HQ control towers.