Dashboards

Trade Spend Heatbands

Maps promotional intensity against sell-out gradients so you can see where spend is warming shelves without moving velocity.

4–6 weeks Remote modelling + two onsite workshops

₩21,400,000

Indicative fee band — excludes pass-through data licences and venue costs. See Returns & Refunds for cancellation rules.

Trade Spend Heatbands

Scope

Heatbands layer POS data, invoice credits, and in-store execution scores into a single visual band per region. Commercial directors use it to challenge plans before budgets crystallise, not after stores complain.

What we configure

  • • Configurable band width for weekly or daily cadence
  • • Overlay for competitive feature price rumours
  • • Scenario toggles for planned vs. actual lifts
  • • CSV ingest guards with anomaly flags
  • • Annotation for account manager commentary
  • • Export to your planning sandbox
  • • Training session for category leads

Outcomes teams track

  • → Earlier conversations on misallocated promo depth
  • → Cleaner post-event reviews tied to geography
  • → Better alignment between revenue management and trade
Noa Cheon

Responsible partner

Noa Cheon

Commercial lead with a background in revenue management for beverage distributors.

Questions we expect

Does this replace our TPM tool?

No. It reads exports from your TPM stack and reframes them for storytelling—not accrual accounting.

Data latency?

Most clients settle on T+3 distributor drops. Faster cadence needs API access your partners may not grant.

Known gap?

We do not ingest unstructured social listening unless you contract that enrichment separately.

Experience notes

“Heatbands made the Incheon overspend obvious before we locked Q3. The Executive Liquidity Deck dovetailed neatly.”
Hajun · Category director · Snack portfolio · 5/5