Campaign Recaps

POSM Lift Field Script

Scripted visit flow that pairs qualitative prompts with quantitative capture so POSM trials produce comparable lift reads.

3 weeks design + 2 pilot cities Field-heavy with remote QA

₩11,200,000

Indicative fee band — excludes pass-through data licences and venue costs. See Returns & Refunds for cancellation rules.

Scope

Ideal for limited SKU tests, the script times shelf measurements, records shopper interruptions honestly, and feeds a recap template that plugs into Campaign Recaps. It keeps creative teams from over-interpreting anecdotal enthusiasm.

What we configure

• Timed measurement prompts with haptic reminders
• Voice memo transcription guidelines
• Photo pairing rules tied to Photolog Standard
• Inter-rater reliability checks across supervisors
• Night-shift variant for 24h stores
• Export to CSV + narrative skeleton
• Train-the-trainer module

Outcomes teams track

→ Comparable reads across cities for the same POSM kit
→ Cleaner creative feedback grounded in field notes
→ Less rework when finance challenges sample size

Responsible partner

Mira Song

Commercial lead who ran POSM trials for sparkling water corridors nationwide.

Questions we expect

Minimum stores?

We recommend at least eighteen doors across three cities for stable reads.

Can we shorten the script?

Yes, but shortening drops certain QA checks—we document what is sacrificed.

Exclusions?

We do not recruit shoppers for controlled intercepts; partner with your research agency for that.

Experience notes

“Voice memo guidelines stopped me rambling. Still tight on time for night-shift variant training.”

Gil, Gwangju