Writing retrospectives people actually reopen

Retrospectives die in slide decks. We push insights into a CSV with stable tags that mirror your Trade Reporting Frameworks page so planners can filter by objective, retail format, or budget band. Candour improves when agencies know quotes can be anonymised yet still traceable internally. We document that pact in the room before facilitation begins. We also schedule two short office hours after delivery. Most questions are about how aggressive tagging should be—our answer is consistent: prefer fewer tags with sharper definitions over tag sprawl. If nobody reopens the archive within sixty days, we consider the engagement unsuccessful and run a no-cost tagging clinic.